FC Barcelona and 1XBET have decided to extend their partnership, with the online betting brand remaining as a Global Partner and Official Betting Partner of FC Barcelona until June 2029, for five more seasons.
This renewed agreement is based on 1XBET’s confidence in FC Barcelona as a globally recognized brand, as the club continues to seek out strong and successful partnerships like the one they have with 1XBET to expand their network of partners.The deal will offer brand exposure across the Club’s various international digital advertising platforms, along with access to the male, female, and indoor sports teams as well as the Barça Legends for creating promotional content.
Juli Guiu, the FC Barcelona Marketing Area vice-president, stated: “The extension of the partnership with 1XBET signifies a solidification of our long-standing collaboration, which will bolster our commercial strategy on a global scale. Our goal is to continue our successful teamwork with a leading brand in the online technology and gambling industry.”
Alex Sommers, spokesperson for 1XBET, commented: “We are thrilled to prolong our alliance with one of the most renowned sports brands in the world. Just like in sports, it is crucial to have a reliable partner and work together towards achieving results in business. The contract extension with FC Barcelona validates our efforts and reinforces our partnership.”
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