NE Group collaborates with Betika to launch the crash game ‘Defender’ across Africa.

Key Highlights:
– NE Group collaborates with Betika to unveil the crash game Defender.
– Defender is a football-themed game that tests players’ strategic cash-out decisions.
– This partnership will broaden the game’s reach across various African nations.
NE Group has teamed up with Betika in Kenya to launch its football-themed crash game, Defender, to new players in Kenya, Tanzania, Ethiopia, and the Democratic Republic of Congo.

Initially introduced in 2022, Defender merges strategic elements with real-time decision-making, challenging players to decide when to cash out before the rival team scores.
This collaboration enables Betika to provide its customers with the upgraded version of Defender, which was released earlier this year.

Peter Stagles, Betika’s Group Chief Product Officer, expressed, “We are excited to incorporate NE Group’s Defender into our platform. Football is the leading sport in Africa, and this collaboration enhances our already outstanding offerings.”

Important information: The football-themed nature of the game and its strategic gameplay are said to be tailored to resonate with the robust sports culture found in these areas.

In June 2024, NE Group joined forces with Sporting Solutions. This partnership incorporated sophisticated odds and risk management systems into NE Group’s sportsbook platform, with the goal of improving operational efficiency and enhancing the betting experiences for operators.

Furthermore, in May 2024, NE Group’s leadership bolstered its team by appointing Vishal Vijay Zend as the Head of Product, with an emphasis on creating innovative solutions for the iGaming industry.